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Airlines

With changing market forces, the airline business continues to be increasingly competitive – and yet dynamic too. Adaptation is the key focus. Whilst larger and more established airlines struggle to stay profitable, the smaller “no-frills” carriers are springing up everywhere around the world.

What’s more, they’re becoming profitable by harnessing emerging e-technologies to make redundant legacy IT systems which many older carriers were based on. Here are some recent survey findings:

A C Nielsen states that, during 2002-03, Air ticket sales in Australia were 54% of all on-line sales.

For the USA market, Forrester Research found that in 2003, on-line leisure Air sales were 13% of total revenues. They forecast this figure would rise to 21% by 2008.

And for those customers that rely on on-line bookings, Forrester Research stated that 20% of on-line buyers don’t care about loyalty or brand. These customers are known as the “mercenary travellers”, but they are just as important because they are the last-minute on-line bargain hunters.

Whichever way one analyses these findings, two things are clear: the Internet sales are become bigger every year, and technology is not standing still. Airlines are rightly becoming much more focused on e-Solutions by utilising newer technologies.

Contact us today for more information on how your airline business can become more customer-centric.

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