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A recent PhocusWright Inc study shows that Asia-Pacific's online travel market is due to grow from US$4 billion to US$13 billion between 2002 and 2004.

According to PhocusWright Inc, in 2002, global on-line travel bookings grew by 47%, but overall travel industry sales fell by 5% during the same period.

Your business can take advantage of this evident opportunity by considering all aspects of forumline's internet-based solutions by:

• Developing the right e-commerce strategy
• Creating an effective Customer Relationship Management (CRM) tool
• Using SMS based technology to keep in touch with your customers globally
• e-Marketing “the right message, to the right customer, at the right time”
• Choosing the best GDS/CRS Internet Booking Engine (IBE) for your market

Do you know your top 20% of customers who give you 80% of your revenue? You can identify which customers are most important – and responsive - to your business by defining the correct CRM strategy. Without the ability to manage you customers’ data, your business may not be speaking the right language to your most valuable consumers.

If your mantra is “customers first” then tell them that they are important to you! Take your business to the next generation of e-technology by embracing the latest tools of direct marketing: You can now manage on-line campaigns and e-newsletters that show who is reading what – and who’s switching off from your messages!

Did you known that SMS penetration in many countries is much higher than Internet penetration? In an increasingly global mobile phone market, you can enable your customers to stay in touch with you 24x7 via emerging SMS technology. Whether it is basic alerts, inter-active dialogue, or even real-time bookings, you can use SMS solutions to ensure that your customers are always in touch with you – when they want to.

Contact us today for more information on how we can help your business become more customer-centric.

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