In the News

Holiday Tours & forumline Extend Online Relationship

Daily news, 21 May 2007

KUALA LUMPUR - Malaysia's Holiday Tours & Travel extends its relationship with e-solutions provider forumline Consulting as part of the travel company’s online programme expansion.

Holiday Tours will expand its usage of forumline's IM Pro email marketing solution to conceptualise and broadcast newer and more attractive marketing campaigns and promotions to its users. Holiday Tours has been using IM Pro since January 2005 to deliver email promotions to its opted-in database.

Soo Bee Lim, Holiday Tours' Marketing & Business Development Manager, said, "Using IM Pro for our email marketing programme has enabled us to quickly build online relations with our customers as well as communicate exclusive deals to them on short notice."

forumline will continue to assist Holiday Tours to strategise and nurture their online customer relationship management by using IM Pro. In addition, our Search Engine Optimisation (SEO) programme will help drive more organic traffic to Holiday Tour’s new website to increase online bookings," forumline Consulting founder and principal consultant Meraj Karim Huda said.

Meraj K. Huda is founder and Principal Consultant of forumline Consulting. He can be reached at meraj_huda@forumline.com. For more information, visit www.forumline.com.

Copyright © 2007 forumline Consulting

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