Malaysia's Holiday Tours & Travel will continue to aggressively grow and enhance their position as a leading player in the region's online travel agent sector. With the Asian online travel market growing at a pace, Holiday Tours have focused on developing its e-marketing channels, including its website and email marketing channels.

As part of its online programme expansion, Holiday Tour's has extended its relationship with e-solutions provider forumline Consulting. Holiday Tours will expand its usage of forumline's IM Pro email marketing solution to conceptualise and broadcast newer and broadcast more attractive marketing campaigns and promotions to its users. Holiday Tours has been using IM Pro since January 2005 to deliver email promotions to its opted-in database.

Soo Bee Lim, Holiday Tours' Marketing & Business Development Manager, said: "Whilst the online market is an important sector for Holiday Tours, we needed to ensure that we deployed cost-effective solutions in growing our online travel business. Using IM Pro for our email marketing programme has enabled us to quickly build online relations with our customers as well as communicate exclusive deals to them at short notice. With forumline's experience of database and email marketing, they have also assisted Holiday Tours to design emails which provide the best response. We will also look to work with forumline to grow our online business in areas such as Search Engine Optimization."

Meraj Karim Huda (Founder & Principal Consultant of forumline Consulting) said: "We are delighted that Holiday Tours & Travel has extended the usage of IM Pro for a third year. We always ensure that we provide the best advice and guidance to our clients in achieving their online goal. e-Travel is a fast-growing revenue channel in Asia-Pacific market. Malaysia has an increasing number of Internet users - many of whose lifestyles will eventually include doing business online. forumline will continue to assist Holiday Tours to strategise and nurture their online customer relationship management by using IM Pro. We will continue to provide customised consulting for database segmentation and growth, and e-Newsletter campaign management. In addition, our Search Engine Optimization (SEO) programme will help drive more organic traffic to Holiday Tour's new website to increase online bookings."

 About Holiday Tours & Travel  

Founded in 1972 and headquartered in Kuala Lumpur, Malaysia , Holiday Tours has grown to a total of four branches with a staff strength of over 250 experienced travel industry personnel. Today, Holiday Tours stands as one of the largest travel management companies in Malaysia.

Holiday Tours caters to the travel needs of both corporate and individual travellers and are recognised as the major corporate travel services provider and a leading player in the FIT leisure market in Malaysia.

As the sole Malaysian associate partner of Carlson Wagonlit Travel, the world leader in business travel management, Holiday Tours successfully handle the travel needs of both local and global multinational companies.

Holiday Tours' strength in the Free and Easy leisure travel market is also unrivalled where we constantly develop innovative and value-for-money products to regional and long-haul destinations.

forumline provides independent Research, Strategy, and Implementation consultancy, delivering Internet and Mobile e-Solutions for the Airlines, Hotels, Travel & Telco sectors.

forumline is a member of the Asia Digital Marketing Association (AsiaDMA.com), which promotes the strengths and best-practice aspects of effective digital marketing.

forumline specialising in customised e-Solutions which include, Marketing & Strategy, e-Commerce, Internet Marketing, Search Engine Optimization, e-CRM, and SMS Solutions.

forumline is based out of Singapore, and our clients include Holiday Tours & Travel, YTL Hotels & Resorts (Malaysia), Singapore Tourism Board, MATTA, Nokia, and Fusion Consulting. forumline's founder, Meraj K Huda, is also an Associate Lecturer in Online Direct Marketing at Singapore 's Cornell-Nanyang Institute of Hospitality Management.

For more information, please visit www.forumline.com

Meraj K Huda
Founder & Principal Consultant
forumline Consulting
Australia: +61 414 654 616 (m)
Malaysia: +60 3 2715 7005 (o)
Singapore: +65 9864 8584 (m)
email: meraj_huda@forumline.com
skype: meraj_huda
web: www.forumline.com