In its goal to equip its members to embrace e-commerce, the Malaysian Association of Tour and Travel Agents (MATTA) has endorsed Travel e-Solutions provider forumline Consulting and its marketing partner Global Interactive Learning Sdn Bhd (GIL) to provide e-marketing solutions to travel agents in Malaysia.

With immediate effect, MATTA members can now access the latest e-marketing solutions available as a specially priced package to begin their online business initiatives. As part of the agreement, forumline will supply GIL's "IM Pro" email marketing solution and relevant consulting services as a combined solution to travel agents.

Tunku Iskandar (President, MATTA) said: "It is important for our members to begin tapping into the potential revenues via online processes. MATTA has evaluated the forumline-GIL offering as a useful and cost-effective package for our members to start their e-marketing programmes. IM Pro is an easy-to-use and effective e-marketing tool - travel agents can begin to use it with just a half-day training, which we will provide to them once they sign-up. We have developed two entry-level packages: one for our members who are new to e-marketing, and another for those that are a little more advanced in their online initiatives. This solution will enable Malaysia's travel agents to stay competitive with other travel suppliers such as airlines and hotels who are already marketing online. We are confident that this initiative will be a useful B2C e-marketing tool for our members. MATTA will continue to urge members to avail themselves of the many tools that are available today in the market."

Meraj Karim Huda (Founder & Principal Consultant of forumline Consulting) said: "We are delighted that MATTA has selected our customised solution for its members. We greatly respect Tunku Iskandar's and En. Hamzah's vision to enable their members to practise e-business; we very much appreciate the prospect to assist MATTA in achieving this goal. e-Travel is a fast-growing revenue channel in Asia-Pacific market. Malaysia has an increasing number of Internet users - many of whose lifestyles will eventually include doing business online. forumline will assist travel agents to strategise and nurture their online customer relationship management by using IM Pro. We will provide customised consulting for Database segmentation, e-Newsletter Campaign management and strategy, and Database acquisition strategy."

Gary Thompson (Managing Director, GIL) said: "IM-Pro is an advanced but easy to use email marketing tool. It was specifically designed for small to medium businesses wanting to take advantage of the Internet as a business medium. Hence, it is ideal for many travel agents. IM Pro is a web-based tool for use by anyone has a non-technical background. It is a useful to tool to measure the effectiveness of email marketing, providing instant information such as email Open Rates, Bounce Back details, and automatic Unsubscribes. Travel agents only require knowledge of Word/Excel, and access to the Internet to use IM Pro to easily create Electronic Brochures, Last Minute Promotions, Marketing Letters, etc."

 About MATTA  

MATTA is the national association for all travel agencies and tour operators in Malaysia numbering about 1,700 companies nationwide. Formed in 1975, it is the voice of the travel and tour industry.

With a full time secretariat in Kuala Lumpur, its headquarters, MATTA has chapters in Kedah, Penang, Perak, Kelantan, Terengganu, Pahang, Selangor, Negeri Sembilan, Melaka, Johor, Sabah and Sarawak.

For more information, please visit www.matta.org.my

Or contact:
Hamzah Rahmat
VP Technology & Research
MATTA
Kuala Lumpur: +60 3 2141 6211 (o)
email: vptechnology@matta.org.my

forumline provides independent IT&T Management Consultancy e-Solutions, specialising in the Airlines, Hotels, Travel & Telco sectors. forumline engages in Research, Strategisation and Implementation of turnkey projects tailored to our clients' specific needs. As a pioneer in integrated online marketing and technology solutions, we provide unique e-Commerce, CRM, and Short Message Service (SMS) technology based solutions.

forumline is based out of Kuala Lumpur, Singapore and Sydney. Our clients include Amadeus GDS Malaysia, Emirates Airlines, Nokia, and YTL Hotels & Resorts (Malaysia). forumline's founder, Meraj K Huda, is also an Associate Lecturer in IT/e-Commerce at Singapore's PSB Academy.

For more information, please visit www.forumline.com

Or contact:
Meraj K Huda
Founder & Principal Consultant
forumline Consulting
Australia: +61 414 654 616 (m)
Malaysia: +60 166 888 307 (m)
Singapore: +65 9864 8584 (m)
email: meraj_huda@forumline.com
web: www.forumline.com

 About Global Interactive Learning Sdn Bhd  

IM Pro is the Marketing Portal owned and operated by Global Interactive Learning (GIL). GIL is based in Malaysia, within the prestigious Multi-Media Super Corridor (MSC), a world leading initiative for the nurturing and development of companies involved in research, development and marketing of leading edge ICT (Information and Communications Technology) projects and products.

IM Pro's email and HTML Editor solution is easy-to learn and use, and contains all the features required for a SME's emailing campaigns and e-newsletters.

For more information, please visit www.callmercury.com

Or contact:
Gary Thompson
Managing Director
Global Interactive Learning Sdn Bhd
Kuala Lumpur: +60 3 2148 4920 (o)